Another Gin - Grin or Grimace
Another gin launches is this a cause for dancing and hoopla or a wry grimace?
Think I am in the second camp - like a sweet shop in a small town when another one opens up opposite you on the street. Every time a new entrant enters a market, where there is already an over supply, all the existing producers inevitable suffer a reduction in business.
I don't think this is sour grapes just a simple statement of real economics - holds true for coffee and chutney makers as well a gin makers like us. Marketing friends talk of 'Me too' products and suggest they are a hard area to thrive in. Just look at what is happening with alcohol free spirits!
Our move to making Norfolk Gin was borne out of unemployment and honestly I am grateful for the opportunity to run a business and make a modest living from it and would wish the same for any one. If I was a small business advisor I would suggest make something that fulfils a need currently unmet.
rant and grumble over